Research by Capgemini has shown that consumers have shifted from old media to new media in terms of orientation, influence and intent to buy in shops and supermarkets. With the BIS digital signage solutions (narrowcasting) you can anticipate this trend. You can make use of the latest options for managing your instore campaigns whilst also measuring their impact. Furthermore, you can link the campaigns to your cash register system in order to show complementary products and offers to stimulate sales.
Need inspiration? To get an idea of what we can do for your organisation, please have a browse through some of our completed projects in the BIS references guide.