BIS|Econocom and 20 customers explore the future of AV at ISE 2026

During Integrated Systems Europe (ISE) 2026 in Barcelona, BIS|Econocom accompanied no fewer than 20 customers to the world’s largest AV and technology trade show. With a carefully curated program for each organization, the experience became both inspiring and highly goal-oriented.

A personal and goal-driven program

ISE is known for its impressive scale and overwhelming range of manufacturers and technologies. Precisely for this reason, BIS|Econocom designed a personalized program for each participating customer, including pre-scheduled meetings with manufacturers aligned with their ambitions and projects.

This enabled customers to:

• Discover innovations in a targeted way that align with their strategic challenges
• Navigate efficiently through the many halls and exhibitors
• Engage in in-depth discussions with manufacturers
• Define concrete next steps for their own organization

Exclusive dinner with Shure

In addition to the content-driven program, one of the evenings concluded with an exclusive dinner in collaboration with partner Shure, held at a unique location in Barcelona.

In an informal setting, there was space to share experiences, deepen insights and further strengthen relationships. A valuable moment of connection between customers, partner and team.

AI, LED and hybrid innovation dominate the show floor

The common thread at ISE 2026? Artificial Intelligence integrated into virtually every solution.

Mark Simons, Team Lead Space Management at UMC Utrecht, visited the trade show together with BIS|Econocom:

“You can really see theory and practice coming together here. AI is integrated everywhere: in cameras, microphones, LED walls. The developments are impressive. I see enormous relevance, especially for educational spaces, auditoriums and meeting rooms.”

According to Mark, guidance during ISE is essential:

“I’m guided directly to the right booths. That’s efficient and time-saving. Without that guidance, you quickly lose overview. BIS|Econocom helps me translate my vision into practical, innovative solutions for the future.”

Tim Hermsen, System Administrator at Quooker, was also impressed by the scale and innovation power of ISE:

“What you see here is massive. Everything is LED. From huge video walls to new, almost 3D-like display technologies. You really have to see it with your own eyes.”

For Quooker, which is working on a new and fully sustainable building, the focus is clear:

“We’re looking for simplicity. One device that always works. No more complex setups. By visiting booths in a focused way together with BIS|Econocom, you immediately see what’s relevant for your specific situation.”

The long-term collaboration plays a key role in this:

“They know our organization, our ambitions and our future plans. As a result, we don’t get a standard pitch, but solutions that truly fit us.”

More than just a trade show visit

ISE 2026 once again demonstrated how rapidly the AV market is evolving. AI integration, smart camera technology, advanced microphone systems, high-end LED solutions and user-friendly meeting environments are increasingly becoming the standard.

For BIS|Econocom, however, a trade show visit is about more than technology alone. It is about:

• Translating innovations into concrete applications
• Strengthening strategic partnerships
• Supporting customers in realizing their future vision

As Tim aptly summarized:

“You can’t explain this on paper. You have to see it with your own eyes.”

With twenty customers on the show floor, intensive guidance and valuable encounters, ISE 2026 can be looked back on as a highly successful edition.