BIS launches DON’T BUY IT campaign during ISE
Once a year the RAI hosts the Integrated Systems Europe (ISE). The world’s largest trade fair for the professional Audio-visual & IT industry. All renowned leading brand manufacturers and numerous smaller players are present with the latest trends, impressive technology and state-of-the-art AV & IT solutions. For us, this is the ideal opportunity and the perfect place to launch of the DON’T BUY IT campaign.
Will you be visiting the ISE? Then you can’t ignore us. DON’T BUY IT. A campaign that focuses on the possibilities and benefits of AV as a Service. The term DON’T BUY IT has several layers. The most important layer responds to the increasing need not to be an owner of AV and IT facilities, only to pay for their use. And that is exactly what BIS stands for with AV as a Service.
Our campaign team will use posters, flyers, lost wallets and a stand to ensure that the trade fair visitors become familiar with DON’T BUY IT. All campaign elements refer to the website www.dontbuyit.nl where the entire concept from ownership to use is further explained, including a downloadable white paper, various AV-as a Service concepts and the opportunity to apply. Visit this website and be convinced.
Undoubtedly, we will also be using social media in the coming weeks. It would be great if you like, share or retweet our coverage. Use #dontbuyit to do this. Among the most fun, creative, positive, attractive and inspiring posts, we will give away a Samsung Tab every day. So, you won’t have to buy it either ;-)
Go to www.dontbuyit.nl.